For my senior year capstone project, my team and I received the University of Missouri School of Journalism’s minor program as our client. We were tasked with finding why enrollment in the minor program was so low and developing a campaign that could be used to boost awareness of the program and increase the number of students enrolled.

I served as the Account Manager meaning I was responsible for all client communication and leading a team of creatives and researchers. I helped conduct research, develop a target audience, pull insights and plan out various campaign tactics, all while keeping track of what was being done and ensuring the team met all deadlines and produced high quality work for our client.

Below is our plan book that outlines the tactics and media plan we developed, along with our research report that we used to determine what our campaign would include.